October 19, 2007

Buca di Beppo Running Another $10 Promotion

Buca di Beppo $10 Gift Coupon Card
Just like clockwork, Buca di Beppo is running another $10 promotion to help drive traffic into their family style southern Italian cuisine restaurants. This time the promotion is advertising their Buca Mio single serving dishes compared with their standard, larger, and more expensive family size dishes. We are not going to acknowledge that this is a promotional gift card, because in reality it is a coupon disguised as “gift card”. There is even a fake magnetic strip on the back to give the illusion that it is a “gift card”.

The terms are as follows:

Limit one card per visit per table. Present this card at time of purchase to receive $10 off your total food purchase. Not valid with any other offers or discounts. Valid after 5pm. No cash value. Internet distribution or resale is strictly prohibited. Balances on this card are not refundable or redeemable for cash. Buca, Inc. is not responsible for lost or stolen cards. Tax, gift cards, and alcoholic beverages excluded. Valid for Dine or Buca To Go through 12/09/2007.

Additional, inscriptions on the back of the promotional gift card indicates that the promotion runs from 10/01/2007 to 12/09/2007 for Q4. In addition, the one we have in hand indicates it is 268905. We do not know if this number is sequential or not, but if it is then this could be the 268,905th promotional gift card printed. We received the gift coupon in the mail.

One additional thing worth mentioning is that the term specifies that Internet distribution or resale, such as via eBay, is strictly prohibited. It seems Buca is not enforcing their own terms as these gift coupons are openly sold on eBay for approximately $5.00 or 50% off the value. Gift card coupons like these is one of the reasons why California allows expiration dates on promotional gift cards. Because, Buca di Bepo seems to offer these gift coupons every calender quarter, it really is nothing special. We rather they just say it is a promotional coupon then disguise it as a gift card.

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Comment now » | Posted by Alex | Filed under: Promotions

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