October 6, 2007

Gift Card Sales Trend for 2007 Holiday Season

For the 2007 holiday season, retailers are projecting gift card sales of $35B. An increase of 25% compared with last year’s holiday sale of $27.8B. The projected upward tick is attributed to increase use of new and additional distribution channels by merchants and introduction of new “interactive” gift cards.Gift Card Sales for Past 5 Years, 2003-2007

2003 2004 2005 2006 2007
$17.24B $17.34B $18.48B $27.80B $35.00B*

*2007 estimated. Sales number are based on National Retail Federation data.

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Comment now » | Posted by Alex | Filed under: Trends

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