October 8, 2007

Limited Edition #17 NASCAR® Driver Matt Kenseth Gift Card

On October 8, 2007, Arby’s restaurant announced the availability of a limited edition Matt Kenseth, #17 NASCAR® driver, gift card in honor of Matt Kenseth chase for the Nextel Cup. Currently, Matt is -318 points behind the leader, Jeff Gordon. A string of bad luck resulting in crashes has not helped Kenseth lately. However, anything is still possible with six races left.

Arby’s Limited Edition Matt Kenseth Gift Card

Interesting enough, as part of its sponsorship, Arby’s will give out free medium curly fries the Monday following any race that Kenseth wins. Yes, that is right! Free medium curly fires.

The Arby’s “debit” gift cards are available in two denominations of $10 and $20 and are reloadable. Will NASCAR and/or Kenseth fans collect the limited edition gift card? If so, will redeeming the gift card affect the collectibility of the gift card? Our hunch is that most will see the gift card as a gift card versus as a collectible.

Rev Someone’s Engine With An “I’m Thinking Arby’s” Gift Card [Franchising.com]

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Comment now » | Posted by Alex | Filed under: Promotions, Restaurants

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